The phrase NPC, or “non-playable character,” refers to video game characters whose personalities, dialogue and story lines cannot be controlled by the player. What onlookers actually seem to be mad about is the fact that these creators - most of whom are attractive young women - manage to profit off of being weird online. Sex workers, meanwhile, are unfairly dragged into dehumanizing conversations about the genre. Snippets of these creators’ livestreams keep going viral, and because the internet loves to hate on women, the nonsensical mannerisms that these creators use in their content has been written off as disturbing, cringe and definitely a sex thing. It’s a symptom of the anti-sex moral panic sweeping pop culture - and this time, it’s coming for TikTok’s NPC creators.

Every time a woman monetizes the absurd, she’s accused of making fetish content.